Course Structure Bachelor Business Development
This undergraduate level programme in Business Development enables students to rapidly develop key professional skills, offering a variety of rewarding international experiences. The programme benefits from the recognition, reputation and strength of ICD International Business School’s network. The Business Development course bases its learning approach on an action-based curriculum, with a strong international dimension.
YEAR 1
UNDERSTANDING THE WORLD OF BUSINESS, DEVELOPING AN OPEN MIND, BUILDING AN INTERNATIONAL APPROACH
Business projects
Business placement: 3 months
Business projects
Carry out a business analysis of a sector of activity, a market research study or business plan for a company and develop real-world market analysis skills.
The international business assignment
Develop a company internationally. Explore different markets and study their regulations, analyse potential markets and then pitch your "business plan".
YEAR 1 COURSE STRUCTURE
BUSINESS DEVELOPMENT MODULES
- Business development
- Sales techniques
- Applied mathematics and statistics for Excel spreadsheet decision-making
- Introduction to management
- Negotiation Lab
- International business assignment
- Sectorial analysis
- Brand management
- Sales management
- Product launch
- Consumer behaviour
CORE MODULES
- Geopolitics
- The legal environment of companies
- Introduction to marketing
- Analysing company accounts
- Preparation English TOEFL exam
SOFT SKILLS MODULES
- Coaching - finding jobs & business placements
- Modern foreign languages 1 & 2
- Writing techniques
- Digital presentation tools
- Arts & culture
- Student projects (clubs & societies)
- Business placement
YEAR 2
ORGANISING, MANAGING & UNDERSTANDING BUSINESS DEVELOPMENT
Business projects
International experience: a semester abroad
Business placement: 4 months
Travel to the other end of the earth
You don’t do business same way everywhere in the world!
Discover a new culture, ways of doing things and outlooks, as well as different rules and protocols into an intercultural environment.
Manage a team
You’ll be in charge of managing 1st year students, helping them to carry out a successful sectorial study. This activity will offer you an unprecedented experience of managing a team!
YEAR 2 COURSE STRUCTURE
BUSINESS DEVELOPMENT MODULES
- Introduction to customer relations
- Analysing sales figures/indicators
- Sales negotiations
- Costs & decision-making
- Sectorial analysis
- Negotiation Lab
- International business assignment
CORE MODULES
- Marketing planning
- Digital communications
- International economics
- Marketing
- Cross cultural management
- Documentary studies
SOFT SKILLS MODULES
- Using digital management tools
- Advanced Microsoft Office Excel skills
- Modern foreign languages 1 & 2
- Student projects (clubs & societies)
- Arts & culture
- Using techniques of persuasion
- Business placement
YEAR 3
DEVELOPING HIGH-LEVEL BUSINESS SKILLS AND AN ANALYTICAL MIND, PREPARING FOR GRADUATE EMPLOYMENT
Work-study scheme OR Study abroad program (double degree qualification)
Work-study scheme
You’ll have the opportunity to spend your whole 3rd year on a work-study scheme, which means you’ll not only be in the classroom, but also out there in the real business world gaining invaluable experience.
International experience
We’ll give you the possibility of studying abroad for a whole year to obtain a double degree qualification at one of our international partner institutions.
"Les Négociales"
We’ll give you the possibility of studying abroad for a whole year to obtain a double degree qualification at one of our international partner institutions..Take part in the ‘Négociales’ national negotiating competition. You’ll be asked to negotiate in a real business case situation in front of a panel of judges who play the role of professional purchasers, meaning you’ll be assessed by real sales negotiation professionals.
Your only objective is to come out the winner!
YEAR 3 COURSE STRUCTURE
BUSINESS DEVELOPMENT
- Sales & marketing action plan
- Customer relations management: tools & techniques
- E-commerce & web marketing
- Distribution & point-of-sales management strategies
- Economics & international sales
- Employment law
- International business law
- Advanced negotiation techniques
- Starting up a business
- Finance for sales & marketing
SOFT SKILLS
- Website design & creation
- Business ethics
- Modern foreign language 1
- Digital tools
- Optimising your employability
- Business placement
KEY FIGURES
3 year programme of study
1 semester abroad
6 to 9 months of business placements and the opportunity to spend the 3rd year on a work-study scheme
INTERNATIONAL ORIENTATION SEMINAR
In order to help our first year students settle in and get to grips with a new way of learning with a strong international dimension, the programme of study begins with an optional 2-week long international orientation seminar.
Subsidised by our partner companies, the seminar allows students to discover a new way of life and the unique culture of a country that thrives in a dynamic economy.
On the programme: lectures, conferences, meetings with business professionals, cultural visits and excursions to encourage the cohort to get acquainted and develop a dynamic group spirit.
The course has proven to be particularly comprehensive and prepares you well for professional life. As early as in the first year, the school gives opportunities to work with major companies, which means that right from the start you’re in touch with the realities of business. In addition, the placements enable you to put into practice and build on the theoretical side of things seen in the classroom. Finally, the various semesters we can do studying abroad really help you improve your English language level and offer opportunities to discover different ways of working.
Théo GUIVARCH
Year 2 student