MSc In Digital Business

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cuttingedge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experience from working and living around the world.
MBA spécialisés de l'ICD, école de commerce

A Unique MSc in Digital Business

  • Focus on strong technical skills in web, mobile and data analytics development
  • Covers BtoC and BtoB environments and addresses cutting-edge strategies like phygital marketing, in-store digital approaches and business analytics using the latest available technologies
  • A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities
  • The ICD atmosphere: experiential learning in smallsized groups, considerable art and cultural awareness

 

Highlights

Digital immersion week

The Digital Immersion Week is a unique opportunity to increase your knowledge and skills on digital marketing and business. Students will go on company visits, talk with business experts and get an overview of how business is done in these international companies. This week includes meetings with various types of companies developing or adopting new digital techniques.

  • Company Visits
  • Cultural Immersion
  • Conferences
  • Meet entrepreneurs
  • Networking opportunities

Digital Bootcamp

The Digital bootcamp simulates a real business environment and allows students to run their own digital businesses and compete against each other in order to gain market share. Students are able to practice their digital busines decisionmaking skills, improve their understanding and knowledge of the complexity business operations in a dynamic and competitive environment.

Professional Development Support

Our Corporate Relations and Career department helps students develop professional soft skills and allows students and alumni to plan, manage and achieve their professional goals in partnerships with companies that seek out top talent.

  • Proactive corporate relation services
  • Career Coaching workshops
  • Enterprise Career Day
  • Alumni network

Careers
and placement

The Msc in Digital Business leads to careers combining sales and marketing skills with new technologies including web and mobile development. Professionals in these fields are in high demand with companies worldwide in order to manage digital business and digital marketing campaigns in BtoC and BtoB environments: mobile project managers, traffic managers, web analysts, digital project managers, data analysts, e-business analysis. According to our last placement survey:

  • 63% of Master’s students found employment before completing their program
  • 92% found employment within 6 months of completing their program

Program

Business & marketing in a connected world
  • Fundamentals of Digital Business
  • Fundamentals of Digital Marketing
  • Digital and Phygital stategies
Implementing digital business strategies
  • Setting-up web & mobile strategies
  • Digitalizing customer-experience and customer relationship management
  • Measuring digital business performance
Mastering digital presence strategies
  • User Experience Management
  • SEO and SMO
  • Web and Google analytics
  • Social Media Analytics
Understanding and mastering core development techniques
  • Digital solutions development
  • Web and Mobile development
  • IS Governance
Big data and business analytics
  • Statistics and data analysis
  • Machine learning
  • Data storage
  • Data mining
  • Data to business insights
Soft skills development program
Project & internship
  • Business-Game IGS Group
  • Project/Business-Case
  • Professional Thesis: Methodology Workshops
  • Professional Thesis: writing and defence
  • Internship : 4- to 6-Month Internship

Application

Submit the application file in English

Mandatory documents

  • Completed application form
  • CV
  • Scanned copy of your passport / visa
  • Highest degree certification and certificate of current studies
  • Transcript of your current studies
  • English language certificate (IELTS ≥ 6.5 / TOEFL ≥ 550 or equivalent)
  • An application fee of 125 euros is payable when you submit your application

Interview

  • As soon as your application file is registered, you will receive an email from ICD in order to schedule an interview

Final decision

It takes up to 2 weeks following the interview for a decision to be made. An admission letter will be sent by email from ICD once the candidate is admitted. Applicants will be judged on their application file and their interview.

PRATICAL INFORMATION

  • Duration: 3 semesters (2 semesters in Paris and a 1-semester internship)
  • Location: Paris
  • Degree level: Master of Science
  • Credits: 90 ECTS
  • Language: English
  • Format: Full Time
  • Tuition fees - academic year 2020/2021 : 14 000€
Mastère en science conférence des grandes écoles

DNA of the ICD MSC Programs

The programs’ high level of expertise in each field under the supervision of ICD International Scholars

An experiential learning approach combining strong academic content and immersion in real-life projects (immersion weeks, projects, business games, hackathons, etc.)

Individual coaching and supporting students in their career projects as well as identifiying internship opportunities.

A multicutural environment in the classroom, on campus and in French business and cultural life

One of the strengths of the program is the practical business case study component. Beyond classroom learning, I was able to internationally compete against the world’s top business schools. I made it to the final round and resented to senior executives from the world’s largest beverage company. ICD Paris provided me with the tools I needed to broaden my international business network and helped me to make the career leap.

MA Xijie
MBA 2017

PARTAGER