MSc in Digital Business and Marketing

💡 SEMESTRE 1

💡 SEMESTRE 2

💡 SEMESTRE 3

BUILDING THE ONLINE PRESENCE

• Big Data and AI New Issues for Marketing
• Digital Project Management and Growth Marketing
• Digital Content Creation : writing and storytelling
• Business Pitch

BUILDING A BRAND

• International Brand Management
• Communication, Advertising and Media
• Inbound marketing

CREATING AND MANAGING DIGITAL MARKETING TOOLS AND CONTENT

• SEA SEO & analytics
• Digital Content Creation : Pictures and Videos
• E-commerce

SOFT SKILLS AND COMMUNICATION DEVELOPMENT PROGRAMME

• Advanced Business English
• FLE
• Soft Skills Development Programme

STRUCTURING CONTEXTUAL MARKETING

• Social Media and Influence Strategy
• Marketing BtoB
• MOOC Curtin University : Online Marketing Strategies
• Marketing and Crisis Communication

INNOVATING IN MARKETING

• Innovation Marketing
• Innovation Process
• Design Thinking
• The New Consumer

MANAGING THE MARKETING FUNCTION

• Ethics, History and Anthropology of the Marketing
• The Marketing Manager Function
• Advanced Data Modeling for Marketing

INNOVATE RESPONSIBLY

• Strategic foresight
• Eco-innovation
• Innovative Ecosystems
• Project : Retail Food Change

SOFT SKILLS AND COMMUNICATION DEVELOPMENT PROGRAMME

• Advanced Business English
• Soft Skills Development Programme
• FLE

CONDUCTING RESEARCH ACTIVITIES AND ENHANCING WRITING SKILLS

• Research Methodology Workshop
• Research Methodology Workshop
• Dissertation Individual Supervision

MSC DISSERTATION & INTERNSHIP

• Masters Dissertation: Presenting results in writing and defense
• FLE
• Internship 4 Months